Core Problem:
Every day, we touch hundreds of shared surfaces without thinking twice, yet those same surfaces carry the most bacteria. People want to stay clean, but they’re constantly exposed to invisible risks they can’t control.
Core Problem:
Most ice cream brands limit customers to pre-made flavors and combinations, leaving little room for creativity, personalization, or memorable experiences. Consumers want treats that are unique, fun, and made just for them.
Core Promise:
Brain Freeze delivers fully customizable, high-quality ice cream creations that turn every scoop into a personal experience made fresh, fast, and exactly how you like it.
Core Tagline:
Every scoop is better your way
Our Goal:
To become the go-to destination for fun, creative, and unforgettable ice cream experiences by redefining how people personalize their favorite frozen treats.
